Shopify Unite is Shopify’s annual conference where the team shares where commerce is heading and announces new products and features.

We know it can be hard to keep up with all the news and tweets, so we wrote this recap for you. Let’s talk about the major announcements for merchants and what they mean to you as merchants:

1. Customize your online store with sections and blocks

Yep, sections are everywhere!

With the launch of Online Store 2.0, your Shopify store will become more modular and customizable. You can more easily add and rearrange content on every page with sections and blocks—without having to touch the code.

Here’s how it will look like:

2. Store metafield and display more product information

You can add additional information about your products (such as specific care instructions) and display them on your online store.

You can store all your data about your products, customers, orders, and more in a single place—your Shopify account.

3. Get personalized app

There are so many apps in the Shopify App Store that it can be hard to find the right ones for your business. Businesses of different sizes and industries need different apps.

Soon, the Shopify App Store will provide personalized app recommendations that similar merchants are using. This will help you save time finding suitable apps and focus on growing your business.

4. Improve your checkout experience

You can now customize your checkout and post-purchase checkout experience using apps. Check out (no pun intended) the conversion apps on the Shopify App Store.